South Florida • E-Commerce Engineering
E-Commerce Engineering for Serious Stores
We build, fix, and scale Magento & WordPress sites that drive real revenue — not headaches. If your store can’t afford to go down, you need an engineer, not just a designer.
- Magento 2 & WooCommerce development
- Performance & hosting optimization
- AI chatbots & marketing automation
No long-term contracts. Straightforward, technical partnership.
Recent work snapshot
Rescued failed upgrades, stabilized checkouts, and tuned stacks for stores that cannot afford downtime.
Experience across:
Furniture • Costumes • Security • Hospitality
Who we work with
We’re a good fit if your website is a real business asset with real revenue — not just a brochure.
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Growing e-commerce brands
You’re doing serious numbers online and every percentage point in conversion and uptime matters.
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Agencies that need a senior dev
You have design and account management covered, but need a seasoned Magento/WordPress engineer behind the scenes.
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Local South Florida businesses
You want someone you can actually reach — to fix issues, ship features, and think with you about the business.
What we do
Specialized engineering for Magento, WooCommerce, and high-traffic WordPress.
E-Commerce Development
Magento 2 & WooCommerce builds, refactors, and custom features built to last.
- New store builds & redesigns
- Custom themes & modules
- Store migrations & replatforming
- Checkout & UX optimizations
Performance & Reliability
From “kind of slow” to “ready for Black Friday” — on real hardware, not just synthetic tests.
- Performance audits & speed optimization
- Redis, OPCache, MySQL/MariaDB tuning
- Caching strategy (Varnish, FPC, CDN)
- Error debugging & stability work
AI & Automation
AI that actually understands your products, categories, and data — not generic chat widgets.
- Store-aware AI chatbots for Magento & WP
- Automated SEO/SEM reporting & alerts
- AI-ready feeds, schema, and llm.txt
- Custom automation around your stack
Recent results
A few examples of the kind of impact we aim for on every project.
Performance
From 7s to 1.2s load times
Re-architected caching and tuned the stack for a large catalog store so product and category pages feel instant.
Stability
Rescued a broken upgrade
Recovered from a failed Magento update, fixed module conflicts, and stabilized checkout for a store doing 6-figures/yr online.
Automation
AI that knows the catalog
Implemented a store-aware AI assistant to answer product questions, surface relevant links, and reduce repetitive support tickets.
About Novel Solutions
Novel Solutions is a South Florida–based e-commerce engineering studio led by a senior Magento & WordPress developer who also operates real e-commerce brands. That means we don’t just ship code — we think about uptime, operations, and ROI.
We’re comfortable in the weeds: Dockerized stacks, Redis, MySQL tuning, custom modules, AI integrations, and all the messy parts of keeping a serious store online and fast.
How we work
A simple, technical process focused on getting you stable, fast, and growing.
01. Discovery call
We walk through your current stack, pain points, and goals. No jargon, no fluff.
02. Technical audit
We review hosting, code, modules, performance, and analytics to find the real bottlenecks.
03. Plan & proposal
You get a prioritized roadmap with quick wins, foundational fixes, and growth opportunities.
04. Build, launch, support
We implement in staging, launch safely, and stay on as a partner for support and iteration.
Featured Work
Axis Office — Visualization & Product Experience
Product visualization that drives confidence.
UltraBeauty.shop — Performance & Growth
Full WordPress e-commerce build, SEO/SEM, and Google Ads management.
TheCostumeking.com — High-scale Magento E-Commerce
Magento E-Commerce at Scale, Automation, Performance, Security & Growth
NovelCam.com — Magento e-commerce build and performance optimization for a security camera retailer.
Improved speed, SEO foundation, and tracking reliability for long-term growth.
Have a store that can’t afford to break?
Tell us what you’re running, what’s hurting, and what “fixed” looks like for you. We’ll take a look and tell you honestly if we’re the right fit — and what we’d do first.
Request a technical review
We usually respond within one business day. If this is an emergency (site down / checkout broken), mention it below.