UltraBeauty.shop — Performance & Growth
Full WooCommerce build, ongoing optimization, and SEO/SEM management for a professional beauty products store.
UltraBeauty sells professional hair care, skin care, and cosmetic products to both consumers and professionals. The catalog includes multiple brands, product lines, and promotional pricing, which makes the storefront do a lot of heavy lifting: merchandising, discounts, and education all at once.
Before our engagement, the store ran on an aging WordPress setup with a heavy theme, inconsistent performance, and fragmented tracking for paid traffic. Pages were slower than they needed to be, mobile checkout was fragile, and marketing data wasn’t reliable enough to scale Google Ads with confidence.
Novel Solutions was brought in to rebuild the WooCommerce experience, stabilize performance, and create a growth foundation around SEO and SEM so every paid click had a better chance to turn into a customer.
The Challenge
“We need a store that loads fast, looks professional, and can actually support serious ad spend.”
Beauty customers expect a polished, fast experience. But the existing setup struggled with:
- Slow page loads on key entry points like the homepage, category pages, and product detail pages.
- Heavy theme & plugins adding unnecessary scripts, CSS, and queries on every request.
- Checkout friction on mobile leading to abandoned carts from paid campaigns.
- Fragmented analytics with incomplete or duplicate tracking across Google Analytics and Google Ads.
- Limited SEO foundation for long-tail product search and branded queries.
The result: ad spend could drive traffic, but not reliably profitable growth.
Our Solution
We took a full-stack approach: rebuild the WooCommerce store for performance, clean up the technical SEO layer, and then wire everything into a measurable, scalable Google Ads strategy.
- Full WooCommerce theme implementation using a more lightweight, performance-minded design tailored to UltraBeauty’s brand.
- Optimized product & category structure for search, navigation, and campaigns (by brand, treatment type, hair/skin concern, etc.).
- Performance tuning including asset optimization, image compression, caching configuration, and selective plugin loading.
- Checkout experience improvements focused on mobile users and returning customers.
- Technical SEO clean-up for titles, meta descriptions, schema where relevant, and crawlability.
- Analytics & tracking overhaul with consistent event tracking in Google Analytics and Google Ads, including e-commerce conversions.
- Ongoing Google Ads management including Shopping, branded, and non-branded search campaigns aligned to actual product margin and customer behavior.
The goal wasn’t just a prettier storefront – it was a faster, more measurable e-commerce engine that could support real marketing budgets without breaking under load or wasting clicks.
Results
- Faster page loads across key templates, improving the experience for both organic and paid traffic.
- Higher checkout completion on mobile due to a cleaner, more reliable flow.
- More efficient ad spend with solid tracking, allowing Google Ads to optimize toward profitable conversions instead of just clicks.
- Stronger SEO foundation for long-term growth, with better structure for product and category pages.
UltraBeauty now has a store that looks like a beauty brand, behaves like a performance-tuned ecommerce site, and gives marketing real data to work with.
Services Provided
- Full WordPress & WooCommerce store development.
- Theme implementation and front-end customization.
- Performance profiling and tuning (caching, images, scripts).
- Technical SEO improvements across key templates.
- Google Analytics & Google Ads tracking configuration.
- Ongoing SEO/SEM and Google Ads campaign management.
- General WordPress & WooCommerce maintenance and support.
Technology & Stack
- WordPress + WooCommerce.
- Performance plugins and custom configuration tuned for this stack.
- Google Analytics (GA4) with enhanced e-commerce tracking.
- Google Ads (Search + Shopping campaigns).
- CDN and caching layer for static assets.
Want Your Store to Support Real Ad Spend?
We build and tune ecommerce stores so SEO, SEM, and paid campaigns have a solid technical foundation. If you’re running WordPress or WooCommerce and need better performance, tracking, and growth, we’d be happy to take a look.