Axis Office — Visualization & Product Experience
Delivering a high-confidence buying experience for premium custom furniture through visualization,
configuration, and performance-focused ecommerce engineering.
Axis Office manufactures custom reception desks, conference tables, podcast desks, and workstations in Miami.
Their product line is highly customizable—dimensions, orientation, materials, textures, lighting, and more—
which creates both opportunity and friction online.
While interest was high, customers struggled to visualize how each customization translated into the final
product, leading to increased back-and-forth quoting requests and longer sales cycles.
Novel Solutions partnered with Axis Office to build a visual-first ecommerce experience that helps customers
select, configure, and purchase complex custom products with confidence—without sacrificing performance or brand quality.
The Challenge
“We know what we want, but we’re not sure what it’ll look like.”
Custom furniture sales depend on visualization. Without clear visuals, product configuration becomes guesswork—
and uncertainty kills conversions.
Axis Office faced three main friction points:
- Customers couldn’t visualize how options affected the final design.
- Quoting requests increased, slowing sales and occupying staff time.
- Online buyers lacked confidence to commit to higher-end upgrades without seeing the value.
The result: a strong product offering held back by a visualization bottleneck.
Our Solution
We designed and delivered a visual product configuration workflow, built to support the exact way Axis Office sells—
not forced into a template.
- Real product renders used for visualization instead of generic mockups.
- Configurable options with clear UI so customers understand every choice and its impact.
- Custom Magento modules to extend product logic beyond native functionality.
- Front-end enhancements to keep the experience elegant, fast, and intuitive.
-
AI chatbot tuned to product details, attributes, finishes, and measurements to answer
pre-sale questions in real time. - Performance improvements across assets, caching, and image delivery.
Instead of pushing customers through a standard ecommerce flow, we built a guided configuration experience that
mirrors an in-studio consultation—online.
Results
- Higher customization selection rate as customers clearly see upgrade options.
- Increased average order value driven by confidence in premium finishes and add-ons.
- Improved buyer confidence with reduced uncertainty and fewer pre-sale questions.
- Better internal efficiency as staff field fewer “what will this look like?” calls.
Axis Office now benefits from a sales workflow that scales, without sacrificing the personalized buying
experience their products deserve.
Services Provided
- Backend and frontend development for Magento 2.
- Creation of custom modules to support complex product configuration.
- Product visualization workflow integration using real renders.
- Enhanced configurable product UI and guided configuration steps.
- AI chatbot tuned to product information, attributes, and options.
- Performance tuning, caching strategy, and image optimization.
Technology & Tools
- Magento 2 e-commerce platform.
- Custom configuration logic for complex product options and dependencies.
- Render pipeline integration for product visualization assets.
- AI / NLP stack for product-aware chatbot responses.
- CDN and caching stack for optimized content delivery.
Have a Product Customers Need to See Before They Buy?
We help manufacturers sell complex products online without friction. Whether you need visualization,
configuration, or performance work, we bring real ecommerce engineering experience to your store.