The Challenge

“We needed more than a storefront — we needed a high-performance, secure, and scalable Magento platform
that could serve demanding customers and support serious SEO/SEM growth.”

• Magento installation from scratch to support broad catalog categories, variants,
  and product filters.
• Performance pressure from media-heavy product visuals and rapid page requests.
• Mobile responsiveness across devices, critical for SEO and conversion.
• Search Engine Optimization for category, product, and long-tail queries in a competitive
  security market.
• SEM strategy support tailored to product feeds, campaigns, and analytics.
• Ongoing platform maintenance and patching to keep Magento core and extensions updated.
• Security hardening to mitigate platform vulnerabilities, bot activity, and exploit attempts.

Our Solution

Novel Solutions executed a multi-phase approach to launch and sustain NovelCam as a robust Magento
e-commerce platform designed for performance and growth.

• Magento build and configuration with proper catalog setup, optimized category trees,
  product attributes, and responsive theme implementation.
• Performance optimization with caching layers, Redis/Full-page caching, and image
  compression workflows that reduced load times and improved speed metrics.
• SEO foundation including clean URLs, structured metadata, sitemap generation, and
  schema implementation for enhanced SERP presence.
• Google Analytics & Search Console integration to track engagement and funnel
  conversions reliably.
• SEM campaign support with product feed optimization and custom tracking events to
  improve paid traffic ROI.
• Maintenance & updates – core patches, security updates, and extension compatibility
  checks to keep the platform healthy long-term.
• Security hardening to reduce vulnerabilities, audit logs, and enforce best practices
  around authentication and bot protection.

Results

• Live Magento store with stable performance optimized for both organic visibility and
  paid acquisition.
• Improved SEO foundation with enhanced category & product discoverability.
• Faster page loads improving engagement rates on key conversion paths.
• Better campaign tracking feeding clean analytics into Google Ads and performance
  dashboards.
• Lower downtime & stronger platform security with regular maintenance and patching.

Services Provided

• Magento e-commerce setup & theme implementation
• Performance tuning & caching stack
• SEO optimization & structured data
• SEM tracking & analytics integration
• Ongoing maintenance & updates
• Security hardening & monitoring